Reboot Review: Ulla-Maaria Mutanen

02 June 2006

Following on from the Matt Webb talk in the main room was a talk by Ulla-Maaria Mutanen titled “Crafter Economics”. In this talk Ulla-Maaria covered the new economy around products that subvert the mass production market typified by bar codes, ASIN and ISBN.

Whilst a good topic to present on, I found myself not really understanding the point until almost the end of the talk when it started to become a bit clearer. My overall impression of the talk was average.

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